As a realtor, one of the most important aspects of your job is to showcase the properties you are selling in the best possible light. And one of the most critical tools at your disposal is photography. But when it comes to taking photos for your listings, is it better to do it yourself or to hire a professional photographer?
While it may be tempting to save money and take the photos yourself, there are several compelling reasons why it is more beneficial to hire a professional.
First impressions matter, and when it comes to selling a home, the first impression is often the photos that potential buyers see online. According to a study by the National Association of Realtors, 97% of home buyers use the internet to search for homes, and 87% of them found photos to be the most useful feature. The quality of your photos can make or break a potential buyer's interest in a property.
A professional photographer has the knowledge and equipment to create high-quality images that will showcase the property in the best possible light. They know how to use lighting, angles, and composition to highlight the property's best features and make it look as attractive as possible. They also have the expertise to edit the photos to remove any distracting elements or imperfections, resulting in a polished, professional look.
Take for example a regular client of Joshua Spooner Photography, Mike Lease, who spoke to a seller that had already listed her property with a friend. However, the property remained on the market for 128 days with no offers. The seller realized that the photos her friend had taken were low quality and decided to cancel her contract with them. She then listed with Mike who hired Joshua Spooner Photography. The result? The property was under contract in just two weeks. See the photos below to see the difference. Mike not only had the photos reshot but also included Virtual Staging to show the potential of the space.
While it may be tempting to take photos for your listings yourself, the investment in professional photography is well worth it. The quality of the photos can make a significant difference in how potential buyers perceive the property, and can even lead to a quicker sale. By hiring a professional photographer, you can ensure that your listings stand out from the competition and attract as many potential buyers as possible.
